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Posts Tagged ‘theory’

Saying more with fewer words

March 15th, 2009

I often find myself suggesting that clients use less words, adding that “one can say so much more without using so many words.” Although I tend to ramble when talking, I try to keep my writing pithy. It’s much more efficient and refrains from diluting the point.

One Sentence might be a terribly oversimplified example of this, but the site is nonetheless a wonderful showcase of just what can be contained in just a few short words. One Sentence also ties my editing advice to a quote from Roland Barthes’ The Pleasure of the Text: “Is not the most erotic portion of a body where the garment gapes?”

There’s much to be said for not spelling everything out. Think of these sentences as the glimpse you might catch of a bare calf or shoulder.

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